The Nice Guy Thing

So I know that this has been all over various feminist blogs and it's been said better before, but I just really wanted to vent my frustration over the Nice Guy Thing.

Whether you know it or not, you know about the Nice Guy Thing. You've heard a guy talk about the female friend that he has "feelings" for (for the Nice Guy, these feelings are more related to a stirring in the pants than any emotion), and how she doesn't know he exists, and she's always dating these assholes, and when will she realize that he's perfect for her?!